Flipkart is coming back with it’s most controversial online Diwali Campaign “Big Billion Days” 2015 with its second edition from 13th October 2015 to 17th Oct 2015. This year Flipkart’s Big Billion Days will be available only the App. Flipkart’s Big Billion Days comes with a all new slogan “Abhi nhi to kabhi Nhi”. So, This Diwali Flipkart’s much awaited Big Billion day will exclusively be available on Flipkart App from October 13th to October 17th 2015.
Flipkart has already start focusing on it’s App and that’s why they are launching Big Billion Day this diwali only on Flipkart App. Flipkart was going app only in Sep 2015 like myntra but later they dropped the idea and still available on all platform but on the flipkart website still some products are exclusively available on the app and flipkart is now forcing you to download their App to start shopping online.
This year flipkart made several changes to their Mobile app like Image Search, Flipkart Ping and focusing on Flipkart App that’s the reason they are launching big billion day this year on app only. Last Year, Flipkart Big Billion Day in 2014 was a Flop Show and was not successful as their website went down after using lots of server and many users were got product with fake pricing and many of them didn’t even got their product after placing order in which the CEO of the Company Sachin Bansal later apologized to their customers and said sorry to them and also returned their money after some days. They even gave flipkart wallet money, gift card as token when some people ordered but didn’t get their product.
Well, Lets see hows it goes on this year, Controversies are now a part of marketing strategy to the companies nowadays. We hope this year the app only will get successful and we will see some amazing offers too.