Home » Worst Marketing Strategy by Lenskart.com on Nepal Earthquake

Worst Marketing Strategy by Lenskart.com on Nepal Earthquake

Lenskart.com is one of the Exclusive Online portal for eyewear made a worst marketing strategy on Nepal & India Earthquake on 25th April 2015. More than 2000 people dead in Nepal & 50+ in India according to the sources. But some companies made a cheap marketing strategy out of it.

Lenskart sent out a promotional SMS that read: “Shake it off like this Earthquake: Get any Vincent Chase Sunglasses up to Rs.3,000 for FLAT Rs. 500, by sending invites to 50 friends….”


Arter that when the SMS went out Viral on Internet/ Social Media then Later, the company sent out another SMS apologising for the “accidental choice of words in the SMS”.

“We apologise for the accidental choice of words in our SMS. Our intention was not to hurt anyone’s feelings. We are extremely sorry for this error – Lenskart Team,” the new message said.


Here is an Apologize Letter/log from Lenskart Official Blog by Co-Founders  Peyush Bansal & Amit Chaudhary :http://blog.lenskart.com/we-are-sorry/

About Yatharth Singh

Yatharth Singh is a Founder of Engineers Corner and many more Online Blogs & Websites. He is a Electronics & Communication Engineer. He loves Blogging, Surfing web, Photography & a technology freak. You can Contact him on Below Networks.

Check Also

BHU B.Sc Bio Cutoff

BHU B.Sc Biology Cut-Off Marks List Released 2017-18

BHU B.Sc Biology cutoff Marks 2017 released, BHU announced the cutoff marks for BHU B.Sc …

Leave a Reply